IBM partnered with 4YFN in a global challenge simultaneously in 5 cities devoted to innovators to develop products that improve people’s lives in the field of transportation, IoT and health. Major telcos such as Vodafone or AT&T were also involved.
• Design and development of the challenge according to IBM needs
• Development of a highly targeted and integrated digital media communications strategy in order to drive awareness and registrations, including website creation, registration process, media visibility, social media and editorial creation.
• Coordination of the event: production, contents, participants, guests, prizes, branding onsite…