Domestic Data Streamers
Beefeater brand activation
Beefeater partnered with Domestic Data Streamers for brand activation at two festivals, BBK (Bilbao) and MadCool (Madrid). The main objective was to connect with Millenials and find out more about them.
The result was an impressive pre, during and post participation of the people in the survey and also on the installation located at the festivals. Thanks to DDS, Beefeater has nowadays a new claim: I stand for.
My role in this project was in the design phase for all the communication strategy (messaging, channels, formats…).