Banc Sabadell wanted to launch for the first time its API among the developers and startup community. The challenge was to create new products to improve the service to its clients.
• Design and development of the challenge according to BS needs
• Development of a highly targeted and integrated digital media communications strategy in order to drive awareness and participants, including website creation, registration process, media visibility, social media and editorial creation.
• Coordination of the event: production, contents, participants, guests, prizes, branding onsite…
• 200+ entries
• Positioning BS as a company active in the open innovation and improvement of their brand among the tech community
• 200+ press impacts
• 7M+ Social Media impressions
• 7.600+ related twits