Asics "Padlethon"

Consultancy

3 days of "ideathon", creative teamwork to positioning Asics as the leading brand associated with padel in EMEA. The main goal was to brainstorm creative strategies for the future of Asics on the padel sector.

 

My role here was consultancy on the development of co-creation activities and monitoring of the overall experience.

colomaserra@gmail.com​