Mobile World Congress
4 Years From Now
Head of Marketing and Communications
4YFN is the startup programme of the Mobile World Congress devoted to tech companies and investors to boost their businesses and drive innovation. The first edition was in 2014.
I've been part of the founding team and during the first 3 editions the Head of Marketing and Communications overseeing the whole strategy, online and offline. My achievements in this project have been positioning 4YFN as the main event of its kind in Southern Europe in only 3 editions and tripling the number of attendees, sponsors and media impacts.